Key to Reach Millennial and Savvy Travelers
A light breeze blowing through a set of palm trees, the sun hangs on a backdrop of crystal clear cerulean blue, waves gently ebb from the shore, a wash of relaxation pours over you. Exhale. Sounds amazing, right? This is the type of experience that is instantly conveyed when looking at nearly 36 million photos with #vacation on Instagram.
This is also the type of compelling content travel brands are desperate to create. Modern travel marketers are realizing the power of visual user-generated content (UGC), or “earned content,” and putting it to work across all marketing efforts.
How New Smyrna Beach, Florida Is Capitalizing on UGC
User-Generating Content = Visitor Engagement
Visit New Smyrna Beach, Florida. Help create a sense of realism about the destination, that only user-generated content can do.
User-generated content is about striking the right balance with the stories a destination wants to tell and too much user-generated content can muddle those stories.