[VIDEO] Automation is Shaping Our Work And Life

Technology experts and economists are engaged in a growing debate about the effect of automation technologies in the workplace. Some “techno-pessimists” are concerned about the mass destruction of jobs, while “techno-optimists” see considerable productivity gains for the economy that will in turn help create new work opportunities.

Technology in the past has tended to create more jobs than it destroys, at least in the long run. Could this time be different?

Watch the Video

In this video, one in a four-part series, experts from academia and industry join McKinsey partners in a discussion of key issues about what automation may or may not change. The interviews were filmed in April at the Digital Future of Work Summit in New York, which was hosted by the McKinsey Global Institute (MGI) and New York University’s Stern School of Business.

Interviewees include NYU professors Arun Sundararajan and Vasant Dhar; Allen Blue, a cofounder of LinkedIn; Carl Camden, former CEO of Kelly Services; Stephane Kasriel, CEO of Upwork; McKinsey senior partner Katy George, and MGI partners Michael Chui and Susan Lund, who convened the summit together with professor Sundararajan.

What About Tourism?

Our tourism industry does not fall outside of the trend. The way visitors behave and connect with destination brands will keep evolving; and the way DMOs manage their digital strategies is already changing.

Destinations such as DeKalb County, Georgia, New Smyrna Beach, Florida and Jackson, Mississippi have adopted content automation on their website, by managing restaurant listings, events and user-generated social media content using automation tools.

The question is simple: how to stay relevant and reduce management of daily tasks by 80%–90%? This is where automation comes in handy. No matter the size of your organization.

The ImGoing Destination Content Manager SaaS allows the user to discover events and things to do in the area such as restaurants, shopping, attractions. Engage your visitors before and during their visit with a content manager that automates your events calendar, business listings and provides real-time relevant information on your DMO website.

Parts of this article were written by McKinsey Global Institute (MGI).

More information about the ImGoing Destination Content Manager SaaS: https://www.imgoingtravel.com/



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